Axalta Coating Systems has announced its sponsorship of the Hot Tuna fishing boat featured on National Geographic Channel’s hit show, Wicked Tuna.

Axalta’s Imron MS600 Single Stage polyurethane topcoat protects and beautifies Captain T.J. Ott’s 39-foot, Hot Tuna boat. The boat is painted in a custom color aptly named Hot Tuna Blue. The boat will be featured in next season’s episodes in winter 2017. Imron MS600 is scientifically engineered to achieve long-lasting high gloss appearance, performance, and corrosion protection specifically for the marine segment. The durability and abrasion resistance of Axalta’s marine coatings help ensure that fishing boats and yachts retain their mirror-like finish longer.

“Hot Tuna perfectly showcases our Imron marine coatings,” said Christopher Papa, Axalta Marketing Manager. “Axalta is committed to delivering the industry’s best appearance and corrosion protection, which combine to reflect the attributes that customers have come to value in the Imron brand.”

Hot Tuna is the largest of six boats in the fleet featured on Wicked Tuna. The fishermen launch from Gloucester, Massachusetts in summer and the Outer Banks, North Carolina in winter, in search of Atlantic bluefin tuna. The television show chronicles the teams as they compete for their livelihood and bragging rights, and race to reel in “the big one.”